Louis Vuitton’s Strategies for Enhancing Customers’ Engagement on Instagram and Weibo
Social media platforms, especially Instagram and X (former Twitter), play an indispensable role in disseminating information all over the world. This research article aims to figure out the strategies adopted by Louis Vuitton on Instagram and Weibo to improve its brand publicity and brand awareness...
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| Format: | Article |
| Language: | English |
| Published: |
Translation and Intercultural Communication (TICC)
2023-09-01
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| Series: | Media and Intercultural Communication: A Multidisciplinary Journal |
| Subjects: | |
| Online Access: | https://www.micjournal.org/article_176922_ab17ba18edf30af5f8cb9498dd471455.pdf |
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