A fuzzy logic approach for tie strength assessment in relationship management: Design and performance comparison of two implemented fuzzy-based models
In an increasingly digitalised and interconnected world, assessing the strength of interpersonal ties in social networks is crucial for fields such as business, marketing and sociology. Traditional methods for evaluating Tie Strength (TS), which often classify relationships as either ”strong” or ”we...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-01-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/18479790251314990 |
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