CONSUMERS ' THOUGHTS ON RETRO MARKETING: A RESEARCH IN ANTALYA
In the process of information society, the fact that enterprises face global competition in a global market makes it necessary to develop alternative methods in the field of marketing as in other areas. Retro marketing is one of these methods that aim to increase customer satisfaction and can be use...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Mehmet Akif Ersoy University
2021-07-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/1505141 |
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