CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES
A detail attempt of the “city placement” strategy, has been made in the article. Its main threads, components and decision making problems of the film producers teams have been emphasized. The author based his knowledge, in this case, on the diagnosis and analysis of the processes and decision makin...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1227 |
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| _version_ | 1832557857776599040 |
|---|---|
| author | Andrzej Szromnik |
| author_facet | Andrzej Szromnik |
| author_sort | Andrzej Szromnik |
| collection | DOAJ |
| description | A detail attempt of the “city placement” strategy, has been made in the article. Its main threads, components and decision making problems of the film producers teams have been emphasized. The author based his knowledge, in this case, on the diagnosis and analysis of the processes and decision making procedures adequate for big, Polish cities, their administrative authorities, promotional strategies and the rules of cooperation with media partners. Assumedly, the used process-structural conceptualization is to emphasize the main determinants of the “city placement” strategy introduction in marketing practice of the cities and regions. |
| format | Article |
| id | doaj-art-c88239358f2b4f48886a3087877fdb16 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-c88239358f2b4f48886a3087877fdb162025-02-03T01:55:38ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0115(64)CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIESAndrzej Szromnik0Uniwersytet Ekonomiczny w KrakowieA detail attempt of the “city placement” strategy, has been made in the article. Its main threads, components and decision making problems of the film producers teams have been emphasized. The author based his knowledge, in this case, on the diagnosis and analysis of the processes and decision making procedures adequate for big, Polish cities, their administrative authorities, promotional strategies and the rules of cooperation with media partners. Assumedly, the used process-structural conceptualization is to emphasize the main determinants of the “city placement” strategy introduction in marketing practice of the cities and regions.https://pefim.sggw.edu.pl/article/view/1227city promotioncity placementmarketing strategiesa city in a film business |
| spellingShingle | Andrzej Szromnik CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES Polityki Europejskie, Finanse i Marketing city promotion city placement marketing strategies a city in a film business |
| title | CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES |
| title_full | CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES |
| title_fullStr | CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES |
| title_full_unstemmed | CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES |
| title_short | CITY PLACEMENT – INNOVATIONAL MEANS OF PROMOTING CITIES |
| title_sort | city placement innovational means of promoting cities |
| topic | city promotion city placement marketing strategies a city in a film business |
| url | https://pefim.sggw.edu.pl/article/view/1227 |
| work_keys_str_mv | AT andrzejszromnik cityplacementinnovationalmeansofpromotingcities |