Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage
This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age. The research's goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of so...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2023-06-01
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| Series: | Journal of Economy Culture and Society |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/1746B0A61F344CE48F6AB47845BEFB15 |
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