The Last Word

As an organisational anthropologist I was very enthusiastic about the philosophy of the ubuntu concept when I heard and read about it a couple of years ago. It gave words and meaning to many of my experiences during long stays in different parts of Sub-Saharan Africa. The concept has a strong metap...

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Main Author: Jan Boessenkool
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1756
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author Jan Boessenkool
author_facet Jan Boessenkool
author_sort Jan Boessenkool
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description As an organisational anthropologist I was very enthusiastic about the philosophy of the ubuntu concept when I heard and read about it a couple of years ago. It gave words and meaning to many of my experiences during long stays in different parts of Sub-Saharan Africa. The concept has a strong metaphoric power for African-based organisational and management theories, as opposed to Eurocentric and Americacentric ones: ‘We Africans will develop our own theories, based on our typical African authenticity and you, westerners can learn from us’. Instead of thinking in dichotomies, as we so typically do, it is possible and more fruitful to stress togetherness and the Rainbow Nation: instead of ‘or – or’ ‘and – and’; taking the African Renaissance as a starting point.
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spelling doaj-art-c7b4179f69b14679aa04d20c8f57b67f2025-01-20T08:52:07ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0125210.36615/jcsa.v25i2.1756The Last WordJan Boessenkool0Utrecht University As an organisational anthropologist I was very enthusiastic about the philosophy of the ubuntu concept when I heard and read about it a couple of years ago. It gave words and meaning to many of my experiences during long stays in different parts of Sub-Saharan Africa. The concept has a strong metaphoric power for African-based organisational and management theories, as opposed to Eurocentric and Americacentric ones: ‘We Africans will develop our own theories, based on our typical African authenticity and you, westerners can learn from us’. Instead of thinking in dichotomies, as we so typically do, it is possible and more fruitful to stress togetherness and the Rainbow Nation: instead of ‘or – or’ ‘and – and’; taking the African Renaissance as a starting point. https://journals.uj.ac.za/index.php/jcsa/article/view/1756ubuntu communicationSub-Saharan Africaorganisational and management theoriesAfrican Renaissance
spellingShingle Jan Boessenkool
The Last Word
Communicare
ubuntu communication
Sub-Saharan Africa
organisational and management theories
African Renaissance
title The Last Word
title_full The Last Word
title_fullStr The Last Word
title_full_unstemmed The Last Word
title_short The Last Word
title_sort last word
topic ubuntu communication
Sub-Saharan Africa
organisational and management theories
African Renaissance
url https://journals.uj.ac.za/index.php/jcsa/article/view/1756
work_keys_str_mv AT janboessenkool thelastword
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