APA (7th ed.) Citation

Gulan, M., Feng, Y., Mvondo, G. F. N., & Niu, B. How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism. MDPI AG.

Chicago Style (17th ed.) Citation

Gulan, Maja, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo, and Ben Niu. How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism. MDPI AG.

MLA (9th ed.) Citation

Gulan, Maja, et al. How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism. MDPI AG.