Sub-stratum strategies in Internet advertising

New developments in the internet have made it an effective media and source for advertising that can reach the global market quickly As a result, websites have mushroomed globally overnight to tap the overseas markets for the products advertised. Most webpages in the Internet are in English because...

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Bibliographic Details
Main Author: Yin Mei Cecilia Cheong
Format: Article
Language:English
Published: Universiti Malaya 2008-12-01
Series:Journal of Modern Languages
Online Access:http://borneojournal.um.edu.my/index.php/JML/article/view/3338
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