Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and Limitations

The study is devoted to the role of public digital communication in the processes of formation and translation of value-semantic narratives in modern political communication. The authors consider the importance of the axiological space of the state in the management of public and individual consciou...

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Main Authors: Albina B. Romashkina, Daria A. Kirichuk
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2024-12-01
Series:RUDN Journal of Political Science
Subjects:
Online Access:https://journals.rudn.ru/political-science/article/viewFile/42652/24435
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author Albina B. Romashkina
Daria A. Kirichuk
author_facet Albina B. Romashkina
Daria A. Kirichuk
author_sort Albina B. Romashkina
collection DOAJ
description The study is devoted to the role of public digital communication in the processes of formation and translation of value-semantic narratives in modern political communication. The authors consider the importance of the axiological space of the state in the management of public and individual consciousness. It is determined that Internet communication and digital algorithms contribute to the formation of a variety of agendas and discourses, which are influenced not only by the state, but also by new subjects of political communication - “digital elites”, bloggers and other users who form public digital communication, including from abroad. Traditional agents of socialization cannot fully shape a person’s worldview, and therefore citizens may be more susceptible to manipulative algorithmic tools of digital platforms on which destructive narratives are broadcast that contribute to the destruction of the worldview and values of society. Therefore, in order to preserve the sovereignty of the state and to resist a new type of colonialism based on the technological advantages of Western countries, it is necessary to ensure information, technological and cultural security, which will also protect the integral axiological space necessary for the consolidation of society.
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institution Kabale University
issn 2313-1438
2313-1446
language English
publishDate 2024-12-01
publisher Peoples’ Friendship University of Russia (RUDN University)
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series RUDN Journal of Political Science
spelling doaj-art-c710a7baed014baaae6eb040b5c7e1892025-01-31T15:05:47ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Political Science2313-14382313-14462024-12-0126463064310.22363/2313-1438-2024-26-4-630-64321137Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and LimitationsAlbina B. Romashkina0https://orcid.org/0009-0000-2452-0738Daria A. Kirichuk1https://orcid.org/0009-0000-0378-4443RUDN UniversityRUDN UniversityThe study is devoted to the role of public digital communication in the processes of formation and translation of value-semantic narratives in modern political communication. The authors consider the importance of the axiological space of the state in the management of public and individual consciousness. It is determined that Internet communication and digital algorithms contribute to the formation of a variety of agendas and discourses, which are influenced not only by the state, but also by new subjects of political communication - “digital elites”, bloggers and other users who form public digital communication, including from abroad. Traditional agents of socialization cannot fully shape a person’s worldview, and therefore citizens may be more susceptible to manipulative algorithmic tools of digital platforms on which destructive narratives are broadcast that contribute to the destruction of the worldview and values of society. Therefore, in order to preserve the sovereignty of the state and to resist a new type of colonialism based on the technological advantages of Western countries, it is necessary to ensure information, technological and cultural security, which will also protect the integral axiological space necessary for the consolidation of society.https://journals.rudn.ru/political-science/article/viewFile/42652/24435axiological space of the stateinformation securitynew type of colonialismdigital elites
spellingShingle Albina B. Romashkina
Daria A. Kirichuk
Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and Limitations
RUDN Journal of Political Science
axiological space of the state
information security
new type of colonialism
digital elites
title Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and Limitations
title_full Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and Limitations
title_fullStr Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and Limitations
title_full_unstemmed Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and Limitations
title_short Translation of Value-Semantic Narratives in Public Digital Communication: Opportunities and Limitations
title_sort translation of value semantic narratives in public digital communication opportunities and limitations
topic axiological space of the state
information security
new type of colonialism
digital elites
url https://journals.rudn.ru/political-science/article/viewFile/42652/24435
work_keys_str_mv AT albinabromashkina translationofvaluesemanticnarrativesinpublicdigitalcommunicationopportunitiesandlimitations
AT dariaakirichuk translationofvaluesemanticnarrativesinpublicdigitalcommunicationopportunitiesandlimitations