Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviews
IntroductionWith the growing awareness of sustainable development, organic food has been favored by consumers due to its advantages in both human health and environmental sustainability. However, the economic and ecological values of organic food have been two factors that consumers weigh. Online re...
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Sustainable Food Systems |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1469869/full |
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| author | Hong Huo Hong Huo Junru Yao Junru Yao Qiutong Li Qiutong Li Rong Wu Rong Wu Chen Wang Chen Wang Dingyao Yu Dingyao Yu |
| author_facet | Hong Huo Hong Huo Junru Yao Junru Yao Qiutong Li Qiutong Li Rong Wu Rong Wu Chen Wang Chen Wang Dingyao Yu Dingyao Yu |
| author_sort | Hong Huo |
| collection | DOAJ |
| description | IntroductionWith the growing awareness of sustainable development, organic food has been favored by consumers due to its advantages in both human health and environmental sustainability. However, the economic and ecological values of organic food have been two factors that consumers weigh. Online reviews, as an important source of data for capturing consumers’ perceived value, especially the temporal information of reviews, provide new opportunities for revealing the dynamic impact of consumers’ perceived value on satisfaction.MethodsBased on 63,674 online reviews, this study utilizes structural topic modeling to identify the specific dimensions of consumers’ perceptions of economic and ecological values of organic food, and incorporates multiple linear regression modeling to explore the specific effects of these perceived values on consumer satisfaction and their dynamic trends.ResultsThe results of the study indicate that consumers’ perceptions of both economic and ecological values significantly enhance their satisfaction with organic food. Further, this study found that the positive effect of perceived ecological value on consumer satisfaction increased over time, while the positive effect of perceived economic value on consumer satisfaction gradually weakened.DiscussionThis study theoretically provides a new research idea to identify consumer perceived value based on online review data, and reveals the dynamic impact of perceived value on satisfaction, adding a new perspective for sustainable consumption research. Practically, this study provides an important reference for the marketing and product optimization of the organic food industry, especially in terms of dynamic consumer behavior analysis and market positioning. |
| format | Article |
| id | doaj-art-c6b4ab2b009349b7a7dded665b0e25ee |
| institution | Kabale University |
| issn | 2571-581X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sustainable Food Systems |
| spelling | doaj-art-c6b4ab2b009349b7a7dded665b0e25ee2025-01-22T07:10:56ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2025-01-01910.3389/fsufs.2025.14698691469869Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviewsHong Huo0Hong Huo1Junru Yao2Junru Yao3Qiutong Li4Qiutong Li5Rong Wu6Rong Wu7Chen Wang8Chen Wang9Dingyao Yu10Dingyao Yu11School of Management, Harbin University of Commerce, Harbin, ChinaSupply Chain Innovation and Development Laboratory, Heilongjiang Key Laboratory of Philosophy and Social Sciences, Harbin, ChinaSchool of Management, Harbin University of Commerce, Harbin, ChinaSupply Chain Innovation and Development Laboratory, Heilongjiang Key Laboratory of Philosophy and Social Sciences, Harbin, ChinaSchool of Management, Harbin University of Commerce, Harbin, ChinaSupply Chain Innovation and Development Laboratory, Heilongjiang Key Laboratory of Philosophy and Social Sciences, Harbin, ChinaSchool of Management, Harbin University of Commerce, Harbin, ChinaSupply Chain Innovation and Development Laboratory, Heilongjiang Key Laboratory of Philosophy and Social Sciences, Harbin, ChinaSchool of Management, Harbin University of Commerce, Harbin, ChinaSupply Chain Innovation and Development Laboratory, Heilongjiang Key Laboratory of Philosophy and Social Sciences, Harbin, ChinaSchool of Management, Harbin University of Commerce, Harbin, ChinaSupply Chain Innovation and Development Laboratory, Heilongjiang Key Laboratory of Philosophy and Social Sciences, Harbin, ChinaIntroductionWith the growing awareness of sustainable development, organic food has been favored by consumers due to its advantages in both human health and environmental sustainability. However, the economic and ecological values of organic food have been two factors that consumers weigh. Online reviews, as an important source of data for capturing consumers’ perceived value, especially the temporal information of reviews, provide new opportunities for revealing the dynamic impact of consumers’ perceived value on satisfaction.MethodsBased on 63,674 online reviews, this study utilizes structural topic modeling to identify the specific dimensions of consumers’ perceptions of economic and ecological values of organic food, and incorporates multiple linear regression modeling to explore the specific effects of these perceived values on consumer satisfaction and their dynamic trends.ResultsThe results of the study indicate that consumers’ perceptions of both economic and ecological values significantly enhance their satisfaction with organic food. Further, this study found that the positive effect of perceived ecological value on consumer satisfaction increased over time, while the positive effect of perceived economic value on consumer satisfaction gradually weakened.DiscussionThis study theoretically provides a new research idea to identify consumer perceived value based on online review data, and reveals the dynamic impact of perceived value on satisfaction, adding a new perspective for sustainable consumption research. Practically, this study provides an important reference for the marketing and product optimization of the organic food industry, especially in terms of dynamic consumer behavior analysis and market positioning.https://www.frontiersin.org/articles/10.3389/fsufs.2025.1469869/fullperceived economic valueperceived ecological valueconsumer satisfactiononline reviewsorganic food |
| spellingShingle | Hong Huo Hong Huo Junru Yao Junru Yao Qiutong Li Qiutong Li Rong Wu Rong Wu Chen Wang Chen Wang Dingyao Yu Dingyao Yu Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviews Frontiers in Sustainable Food Systems perceived economic value perceived ecological value consumer satisfaction online reviews organic food |
| title | Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviews |
| title_full | Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviews |
| title_fullStr | Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviews |
| title_full_unstemmed | Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviews |
| title_short | Economic vs. ecological benefit for organic food: the role of perceived values in online consumer reviews |
| title_sort | economic vs ecological benefit for organic food the role of perceived values in online consumer reviews |
| topic | perceived economic value perceived ecological value consumer satisfaction online reviews organic food |
| url | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1469869/full |
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