Les bailleurs sociaux français face au vieillissement dans les années 2000 et le recours aux labellisations
An increasing number of French social housing organizations are developing business strategies for elderly tenants through adapted housing or extra services, some of which rely upon certifications evaluated by independent third-parties. The purpose of the strategies is to meet the needs of the elder...
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Main Author: | |
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Format: | Article |
Language: | fra |
Published: |
Ministère de la culture
2020-11-01
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Series: | Les Cahiers de la Recherche Architecturale, Urbaine et Paysagère |
Subjects: | |
Online Access: | https://journals.openedition.org/craup/4722 |
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Summary: | An increasing number of French social housing organizations are developing business strategies for elderly tenants through adapted housing or extra services, some of which rely upon certifications evaluated by independent third-parties. The purpose of the strategies is to meet the needs of the elderly and to take part in the home-care policies developed by local authorities. The certification is used to structure new procedures and activities, as well as to value, promote and justify new business strategies to local authorities and partners. The use of this type of strategy is seen as a business advantage and the certification as a useful business tool in a changing social housing sector with more and more competition between actors. The survey of certified organizations that we present in this article thus shows that the adaptation of housing to ageing demographics refers to fundamental transformations of French social housing. |
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ISSN: | 2606-7498 |