SENTENCE STRUCTURE AND PUNCTUATION IN ADVERTISEMENT SLOGANS

New businesses and products get into the market every day, and advertising is essential in the process of attracting customers. Advertisers analyse clients' behaviour and are trying to make their message as persuasive as possible. They try to use language which suggests that the product they ad...

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Bibliographic Details
Main Authors: Aidas Borodinas, Jolanta Bareikienė
Format: Article
Language:Lithuanian
Published: Kauno Kolegija (Kaunas University of Applied Sciences) 2021-12-01
Series:Mokslo Taikomieji Tyrimai Lietuvos Kolegijose
Subjects:
Online Access:http://ojs.kaunokolegija.lt/index.php/mttlk/article/view/490
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