Metaphor scenarios, stances, and corporate identities
This corpus-based study compares how Chinese and American banks construct corporate identities through genre-specific metaphors, metaphor scenarios, and stances in the genre of letter to shareholders. More specifically, it attempts: 1) to examine how Chinese and American banking companies construct...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2024-12-01
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| Series: | Ibérica |
| Subjects: | |
| Online Access: | https://revistaiberica.org/index.php/iberica/article/view/786 |
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