Insights on purchase intention of mutton shashlik - A survey of Chinese consumers based on fsQCA

Insights on purchase intention of mutton shashlik - A survey of Chinese consumers based on fsQCA

Various factors influence the purchases of meat products by consumers, and their final purchasing behavior has a temporal and logical relationship with their willingness to buy. Such willingness is an effective indicator of purchasing behavior. In this study, sensory appeal, brand loyalty, price, co...

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Bibliographic Details
Main Authors: Guanhua Cai, Che Shen, Xinnan Wu, Meiqi Ding, Ting Zhao, Yutong Li, Bo Wang, Dengyong Liu
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Future Foods
Subjects:
Consumer purchase intention
Fuzzy-set qualitative comparative analysis (fsQCA)
Meat consumption
Configuration analysis
Online Access:http://www.sciencedirect.com/science/article/pii/S2666833524001527
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