The Role of Visual Attention and Quality Cues in Consumer Purchase Decisions for Fresh and Cooked Beef: An Eye-Tracking Study

The Role of Visual Attention and Quality Cues in Consumer Purchase Decisions for Fresh and Cooked Beef: An Eye-Tracking Study

This study analyzes Brazilian consumer behavior regarding quality and visual cues in fresh red meat and cooked beef. Using eye tracking to collect visual attention metrics and psychological scales to assess food behavior, the research examines how visual attention to beef attributes impacts product...

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Bibliographic Details
Main Authors: Bruna Alves Malheiros, Eduardo Eugênio Spers, Carmen Josefina Contreras Castillo, Carolina Naves Aroeira, Lilian Maluf de Lima
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Applied Sciences
Subjects:
eye tracking
visual attention
visual cues
meat
consumer behavior
Online Access:https://www.mdpi.com/2076-3417/15/13/7360
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