TRENDS AND CHANGES IN TOURIST FLOW IN ROMANIA IN THE PERIOD 2009-2018

The paper analyzed the tourist flow in Romania in order to identify the main trends and changes during the period 2009-2018 using the official empirical data and the specific indicators: tourist arrivals, overnight stays, average length of stay, monthly concentration rate, tourism intensity and resi...

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Bibliographic Details
Main Authors: Agatha POPESCU, Adelaida Cristina HONTUS, Mirela CARATUS-STANCIU
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2020-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.20_1/Art56.pdf
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Summary:The paper analyzed the tourist flow in Romania in order to identify the main trends and changes during the period 2009-2018 using the official empirical data and the specific indicators: tourist arrivals, overnight stays, average length of stay, monthly concentration rate, tourism intensity and residents' travels abroad. Romania has become year by year a more attractive tourist destination as the total arrivals reached 12.9 million in 2018, a double level than in 2009. The market is dominated by the Romanian visitors who accounted for 78% of arrivals. Hotels absorbed 9 million tourists, meaning 70 % of arrivals. More than 86 % foreigners prefer hotels. The overnight stays increased by 60% reaching 23.3 million in 2018, but the general trend is a decreasing one. Of the total overnight stays, 82 % belong to the Romanian tourists and 90 % are recorded in hotels. The length of stay is in general short about 2 days and with a tendency of decline. The most numerous arrivals are concentrated in August and July when the concentration rate is about 14-15 %. The occupancy rate increased, but it reached 22.18 % in 2018, the lowest level among the EU countries. In hotels, the occupancy rate reached 30 %. With 66 tourist/100 inhabitants and 54.13 per km2, Romania's tourism intensity is among the lowest in the EU. In 2018, the residents registered 21 million travels abroad, by 80 % more than in 2009 and with a tendency to grow. As a final conclusion, Romania's potential in tourism should be much better exploited, the demand/offer ratio should be balanced, tourist destinations should be more intensively promoted and service quality should be improved in order to grow the attractiveness of the country and tourist flow.
ISSN:2284-7995
2285-3952