E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalities

In an age where the understanding of non-urbanization has moved to the digital level, the need to benefit from digital tools for effective governance in municipalities brings the phenomenon of e-municipality to the agenda. The primary purpose of this research is to investigate the multifaceted inter...

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Main Authors: İlayda Uzun, Hasan Tutar
Format: Article
Language:English
Published: Ankara Haci Bayram Veli University 2024-06-01
Series:Yeni Medya
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/3433565
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author İlayda Uzun
Hasan Tutar
author_facet İlayda Uzun
Hasan Tutar
author_sort İlayda Uzun
collection DOAJ
description In an age where the understanding of non-urbanization has moved to the digital level, the need to benefit from digital tools for effective governance in municipalities brings the phenomenon of e-municipality to the agenda. The primary purpose of this research is to investigate the multifaceted interaction between e-municipality and Public Relations in digitalizing cities and examine how technology-oriented urban governance shapes public relations dynamics. The sample of this study, designed with the hermeneutic content analysis method, consists of Bolu, Düzce, Sakarya, Kocaeli, and Yalova, which are classified as the TR42 region. The websites of the municipalities in question in the research were analyzed with interpretive content analysis techniques regarding Security/Privacy, Citizen and Social Interaction, and operational-formal informational and Strategic Skill variables and various suggestions were made. Research results show that e-municipality redefines traditional public relations concepts in digitalizing cities. Findings show that e-municipality offers essential opportunities to facilitate access to information, strengthening local democracy, enabling citizens' participation in decision-making processes, transparency, and accountability. E-municipality platforms are a powerful public relations tool in that they provide essential opportunities for citizen-municipality interaction and encourage community participation. Integrating e-municipality and public relations in digitalizing cities points to a transformative change in urban governance. In this process, effective public relations strategies emphasize communication and active citizen participation, increasing the importance of adapting to this dynamic environment. From this point of view, the volume of policymakers and local governments to take measures to eliminate digital literacy inequalities increases.
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spelling doaj-art-c5505512618b4b8ea39ad55c0b177b2a2025-02-06T09:54:27ZengAnkara Haci Bayram Veli UniversityYeni Medya2587-12852024-06-0116193710.55609/yenimedya.13663601643E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalitiesİlayda Uzun0https://orcid.org/0009-0007-5908-8659Hasan Tutar1https://orcid.org/0000-0001-8383-1464BOLU ABANT IZZET BAYSAL UNIVERSITYBOLU ABANT İZZET BAYSAL ÜNİVERSİTESİIn an age where the understanding of non-urbanization has moved to the digital level, the need to benefit from digital tools for effective governance in municipalities brings the phenomenon of e-municipality to the agenda. The primary purpose of this research is to investigate the multifaceted interaction between e-municipality and Public Relations in digitalizing cities and examine how technology-oriented urban governance shapes public relations dynamics. The sample of this study, designed with the hermeneutic content analysis method, consists of Bolu, Düzce, Sakarya, Kocaeli, and Yalova, which are classified as the TR42 region. The websites of the municipalities in question in the research were analyzed with interpretive content analysis techniques regarding Security/Privacy, Citizen and Social Interaction, and operational-formal informational and Strategic Skill variables and various suggestions were made. Research results show that e-municipality redefines traditional public relations concepts in digitalizing cities. Findings show that e-municipality offers essential opportunities to facilitate access to information, strengthening local democracy, enabling citizens' participation in decision-making processes, transparency, and accountability. E-municipality platforms are a powerful public relations tool in that they provide essential opportunities for citizen-municipality interaction and encourage community participation. Integrating e-municipality and public relations in digitalizing cities points to a transformative change in urban governance. In this process, effective public relations strategies emphasize communication and active citizen participation, increasing the importance of adapting to this dynamic environment. From this point of view, the volume of policymakers and local governments to take measures to eliminate digital literacy inequalities increases.https://dergipark.org.tr/tr/download/article-file/3433565e-governmente-municipalitypublic relationsdigital governancee-service.e-devlete-belediyehalkla ilişkilerdijital yönetişime-hizmet.
spellingShingle İlayda Uzun
Hasan Tutar
E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalities
Yeni Medya
e-government
e-municipality
public relations
digital governance
e-service.
e-devlet
e-belediye
halkla ilişkiler
dijital yönetişim
e-hizmet.
title E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalities
title_full E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalities
title_fullStr E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalities
title_full_unstemmed E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalities
title_short E-Municipality and Public Relations in Digitalized Cities: An Interpretive Content Analysis on TR42 Region Municipalities
title_sort e municipality and public relations in digitalized cities an interpretive content analysis on tr42 region municipalities
topic e-government
e-municipality
public relations
digital governance
e-service.
e-devlet
e-belediye
halkla ilişkiler
dijital yönetişim
e-hizmet.
url https://dergipark.org.tr/tr/download/article-file/3433565
work_keys_str_mv AT ilaydauzun emunicipalityandpublicrelationsindigitalizedcitiesaninterpretivecontentanalysisontr42regionmunicipalities
AT hasantutar emunicipalityandpublicrelationsindigitalizedcitiesaninterpretivecontentanalysisontr42regionmunicipalities