Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking System

With regard to the entry of most banks into the competitive environment of universal banking, as a customer-centric approach aiming to provide financial services to customer groups, it is important to assess the performance of the business process in bank branches using this approach. Due to the unc...

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Main Authors: Homa Ghasemi, Esmaeil Najafi, Farhad Hosseinzadeh Lotfi, farzad movahedi
Format: Article
Language:fas
Published: University of Qom 2022-03-01
Series:مدیریت مهندسی و رایانش نرم
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Online Access:https://jemsc.qom.ac.ir/article_1381_da019bc8c2c29ddcc9ab15ec04a035c3.pdf
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author Homa Ghasemi
Esmaeil Najafi
Farhad Hosseinzadeh Lotfi
farzad movahedi
author_facet Homa Ghasemi
Esmaeil Najafi
Farhad Hosseinzadeh Lotfi
farzad movahedi
author_sort Homa Ghasemi
collection DOAJ
description With regard to the entry of most banks into the competitive environment of universal banking, as a customer-centric approach aiming to provide financial services to customer groups, it is important to assess the performance of the business process in bank branches using this approach. Due to the uncertainty and desirability of some indicators as well as the existence of shared resources in the real environment of modelling, this paper aims to design a network fuzzy data envelopment analysis (DAE) model, with the simultaneous consideration of undesirable variables and shared resources, and its practical use to measure the effectiveness of service delivery process in universal banking. The results indicate how the branches performed in each of the processes of universal banking. The lower mean efficiency of service provision to customers reflects the necessity for the bank to provide a portfolio of products and better credit services. Comparing the performance of branches in terms of each process can play an important role in the adoption of incentive and punitive policies for managers.
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publisher University of Qom
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series مدیریت مهندسی و رایانش نرم
spelling doaj-art-c4a93cfcc440466b808b505e5e6782f52025-01-30T20:18:15ZfasUniversity of Qomمدیریت مهندسی و رایانش نرم2538-62392538-26752022-03-018119020910.22091/jemsc.2019.13811381Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking SystemHoma Ghasemi0Esmaeil Najafi1Farhad Hosseinzadeh Lotfi2farzad movahedi3Department of Industrial Engineering, Science and Research branch, Islamic Azad University, Tehran, Iran.Department of Industrial Engineering, Science and Research branch, Islamic Azad University, Tehran, Iran.Faculty of Department of Mathematics, Science and Research branch, Islamic Azad University, Tehran, Iran.Faculty of Department of Industrial Engineering, Science and Research branch, Islamic Azad University, Tehran, Iran.With regard to the entry of most banks into the competitive environment of universal banking, as a customer-centric approach aiming to provide financial services to customer groups, it is important to assess the performance of the business process in bank branches using this approach. Due to the uncertainty and desirability of some indicators as well as the existence of shared resources in the real environment of modelling, this paper aims to design a network fuzzy data envelopment analysis (DAE) model, with the simultaneous consideration of undesirable variables and shared resources, and its practical use to measure the effectiveness of service delivery process in universal banking. The results indicate how the branches performed in each of the processes of universal banking. The lower mean efficiency of service provision to customers reflects the necessity for the bank to provide a portfolio of products and better credit services. Comparing the performance of branches in terms of each process can play an important role in the adoption of incentive and punitive policies for managers.https://jemsc.qom.ac.ir/article_1381_da019bc8c2c29ddcc9ab15ec04a035c3.pdfα-cutfuzzy nsbm data envelopment analysis modelshared resourcesuniversal banking
spellingShingle Homa Ghasemi
Esmaeil Najafi
Farhad Hosseinzadeh Lotfi
farzad movahedi
Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking System
مدیریت مهندسی و رایانش نرم
α-cut
fuzzy nsbm data envelopment analysis model
shared resources
universal banking
title Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking System
title_full Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking System
title_fullStr Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking System
title_full_unstemmed Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking System
title_short Using a Fuzzy NSBM Model with Shared Resources and Undesirable Variables for the Assessment of Universal Banking System
title_sort using a fuzzy nsbm model with shared resources and undesirable variables for the assessment of universal banking system
topic α-cut
fuzzy nsbm data envelopment analysis model
shared resources
universal banking
url https://jemsc.qom.ac.ir/article_1381_da019bc8c2c29ddcc9ab15ec04a035c3.pdf
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AT farhadhosseinzadehlotfi usingafuzzynsbmmodelwithsharedresourcesandundesirablevariablesfortheassessmentofuniversalbankingsystem
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