The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness
This research examines various digital communication platforms, including social media and official websites related to the Tour de Siak activities as efforts in digital marketing and sustainable tourism. The event aligns with the Siak Green program, which emphasizes the importance of environmentall...
Saved in:
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
|
| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2025/11/e3sconf_iseep2025_02005.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832098446648016896 |
|---|---|
| author | Yesicha Chelsy Nurjanah Nurjanah Ismandianto Ismandianto Suyanto Suyanto Syaroni Umar Nasution Belli Putri Winda Ersa |
| author_facet | Yesicha Chelsy Nurjanah Nurjanah Ismandianto Ismandianto Suyanto Suyanto Syaroni Umar Nasution Belli Putri Winda Ersa |
| author_sort | Yesicha Chelsy |
| collection | DOAJ |
| description | This research examines various digital communication platforms, including social media and official websites related to the Tour de Siak activities as efforts in digital marketing and sustainable tourism. The event aligns with the Siak Green program, which emphasizes the importance of environmentally conscious tourism practices. This strategic synergy aims to position Siak as a premier sports tourism destination and to encourage community involvement in the Tour de Siak series. By using qualitative methodologies such as interviews and literature reviews primary data sourced from event organizers and participants, complemented by secondary sources from authoritative reports. Thematic analysis was employed to identify key trends. The results underscore the need for a comprehensive and sustainable marketing framework in promoting sports tourism globally. Ultimately, this research positions Tour de Siak as a quintessential of Siak’s tourism identity integrating digital marketing to support sustainable tourism goals. However, its promotion has not effectively educated tourists on environmental conservation althrough strong digital promotional efforts supported by government bodies and the Indonesian Cycling Federation (PB ISSI). The organizers still have the opportunity to enhance the message that is explicitly connected to the Siak Green initiative in line with potential digital trends and future environmental sustainability outreach strategies. |
| format | Article |
| id | doaj-art-c43986a855fc4352ab09aac40cbbb159 |
| institution | Kabale University |
| issn | 2267-1242 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj-art-c43986a855fc4352ab09aac40cbbb1592025-02-05T10:50:41ZengEDP SciencesE3S Web of Conferences2267-12422025-01-016110200510.1051/e3sconf/202561102005e3sconf_iseep2025_02005The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental AwarenessYesicha Chelsy0Nurjanah Nurjanah1Ismandianto Ismandianto2Suyanto Suyanto3Syaroni Umar4Nasution Belli5Putri Winda Ersa6Communication Sciences, Universitas RiauCommunication Sciences, Universitas RiauCommunication Sciences, Universitas RiauCommunication Sciences, Universitas RiauSchool of Art, Communication and English, Faculty of Arts and Social Sciences, University ofCommunication Sciences, Universitas RiauCommunication Sciences, Universitas RiauThis research examines various digital communication platforms, including social media and official websites related to the Tour de Siak activities as efforts in digital marketing and sustainable tourism. The event aligns with the Siak Green program, which emphasizes the importance of environmentally conscious tourism practices. This strategic synergy aims to position Siak as a premier sports tourism destination and to encourage community involvement in the Tour de Siak series. By using qualitative methodologies such as interviews and literature reviews primary data sourced from event organizers and participants, complemented by secondary sources from authoritative reports. Thematic analysis was employed to identify key trends. The results underscore the need for a comprehensive and sustainable marketing framework in promoting sports tourism globally. Ultimately, this research positions Tour de Siak as a quintessential of Siak’s tourism identity integrating digital marketing to support sustainable tourism goals. However, its promotion has not effectively educated tourists on environmental conservation althrough strong digital promotional efforts supported by government bodies and the Indonesian Cycling Federation (PB ISSI). The organizers still have the opportunity to enhance the message that is explicitly connected to the Siak Green initiative in line with potential digital trends and future environmental sustainability outreach strategies.https://www.e3s-conferences.org/articles/e3sconf/pdf/2025/11/e3sconf_iseep2025_02005.pdf |
| spellingShingle | Yesicha Chelsy Nurjanah Nurjanah Ismandianto Ismandianto Suyanto Suyanto Syaroni Umar Nasution Belli Putri Winda Ersa The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness E3S Web of Conferences |
| title | The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness |
| title_full | The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness |
| title_fullStr | The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness |
| title_full_unstemmed | The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness |
| title_short | The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness |
| title_sort | intersection of digital marketing and sustainable tourism a study on tour de siak s promotion and environmental awareness |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2025/11/e3sconf_iseep2025_02005.pdf |
| work_keys_str_mv | AT yesichachelsy theintersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT nurjanahnurjanah theintersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT ismandiantoismandianto theintersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT suyantosuyanto theintersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT syaroniumar theintersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT nasutionbelli theintersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT putriwindaersa theintersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT yesichachelsy intersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT nurjanahnurjanah intersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT ismandiantoismandianto intersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT suyantosuyanto intersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT syaroniumar intersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT nasutionbelli intersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness AT putriwindaersa intersectionofdigitalmarketingandsustainabletourismastudyontourdesiakspromotionandenvironmentalawareness |