Emotional political advertising
The real possibility exists that the overemphasis of a party’s image in advertisements could lead to the neglect of important political information for voters. Emotional and negative advertisements could therefore be detrimental to any young democracy. Against this background this article investiga...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1804 |
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