Ethical Dimensions in Digital Marketing: A Systematic Literature Review

Ethical Dimensions in Digital Marketing: A Systematic Literature Review

This study conducts a systematic review of the literature concerning the ethical requirements of digital marketing, focusing on the evolving landscape over the past two decades. As digital marketing becomes increasingly integral to business strategies, understanding its ethical implications is cruci...

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Bibliographic Details
Main Authors: Ahmed Abdulkareem Alanisi, Bahareh Abedin, Morteza Movaghar, Abolhasan Hosseini, Erne Suzila Kassim
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2025-05-01
Series:International Journal of Management, Accounting and Economics
Subjects:
digital marketing
ethical online marketing
marketing ethics
moral principles in marketing
systematic literature review
Online Access:https://www.ijmae.com/article_223776_2642783f689321418fb6ec899653a2ea.pdf
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