Korean Toddlers at Play or at Work? Commodifiable Authenticity of Sponsored Child-Rearing Vlogs
As child-rearing everyday vlogs grow in popularity in South Korea, children featured in these vlogs are increasingly becoming influencers. Through a case study of sponsored everyday vlogs of a 3-year-old Korean toddler, I identify two strategies that transform the toddler’s everyday life into a mark...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251356151 |
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