DIGITAL INFORMATION’S INFLUENCE ON FORMING TOURISM EVENT IMPRESSIONS: THE INTERPLAY OF GENDER AND TOURISM TYPES
Digital information plays a crucial role in shaping tourists' expectations and impressions of potential destinations and activities. This study explores how perceptions of digital information vary across different tourism experience types (adventure, leisure, cultural) and examines the comple...
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| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2024-09-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55330-1302.pdf |
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| Summary: | Digital information plays a crucial role in shaping tourists' expectations and impressions of potential destinations and
activities. This study explores how perceptions of digital information vary across different tourism experience types (adventure,
leisure, cultural) and examines the complex interactions between digital information perception and tourism engagement. A
survey was conducted among tourists actively participating in various tourism types to collect data on their digital information
consumption habits and their influence on their overall perceptions. The findings reveal that leisure and adventure tourists
demonstrate a stronger initial reliance on digital information compared to cultural tourists. However, all tourism types exhibit
negative interaction effects, suggesting diminishing returns of digital information as engagement increases. Specifically, leisure
and adventure tourism show stronger positive main effects on digital information perception compared to cultural tourism.
Interestingly, leisure and adventure tourism also display more pronounced negative interaction effects than cultural tourism.
These insights suggest that destination marketers should employ nuanced, personalized strategies catered to specific tourism
types, considering the varying levels of digital information reliance and the changing needs of tourists as their engagement
progresses. For leisure and adventure tourism, this may involve front-loading comprehensive digital information, while cultural
tourism may benefit from a more consistent information flow throughout the experience. These tailored approaches could
enhance destination brand affinity and improve the overall tourist experience across different tourism segments. |
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| ISSN: | 2065-0817 2065-1198 |