The study of social perceptions about Armenia by digital technologies

The study of social perceptions of Armenia as a tourist destination using digital statistics from Yandex, reviews on tourist sites in conjunction with other sociological methods, such as “content analysis” of newspapers and artworks and questionnaire survey has been carried out. The relevance of soc...

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Main Author: A. A. Komarova
Format: Article
Language:Russian
Published: State University of Management 2020-02-01
Series:Цифровая социология
Subjects:
Online Access:https://digitalsociology.guu.ru/jour/article/view/29
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author A. A. Komarova
author_facet A. A. Komarova
author_sort A. A. Komarova
collection DOAJ
description The study of social perceptions of Armenia as a tourist destination using digital statistics from Yandex, reviews on tourist sites in conjunction with other sociological methods, such as “content analysis” of newspapers and artworks and questionnaire survey has been carried out. The relevance of sociological research, taking into account digital sources of information, since the Internet is currently the main provider of data on tourist countries, has been substantiated.Tourism in modern Armenia is one of the economic sectors developing at the most intensive pace, and the country is looking for opportunities for further development of this industry, which ensures the practical significance of research related to the image of Armenia and the Armenian people in the eyes of tourists, both real and potential, just planning a trip to this country. The concept of social representations in the concept of Serge Moscovici has been considered. The methodological features of the content analysis method and its limitations have been described. The results of content analysis of Internet sources, as well as publications and cinematic sources on the topic of social representations about Armenia have been presented. The study has revealed stereotypical judgments of tourists who visited and did not visit Armenia. Also of interest is the fact that the main factors influencing the formation of a positive view of Armenia as an object of tourism are tourist awareness of the sights and culture of Armenia and experience of visiting the country. For comparative data analysis, the sample was divided into the following categories of respondents: who visited and did not visit Armenia as tourists, gender, age (two equally filled groups in each category).
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spelling doaj-art-c2efdf6fbdf846a7840ee005243cdd6a2025-02-04T16:32:33ZrusState University of ManagementЦифровая социология2658-347X2713-16532020-02-0123334210.26425/2658-347X-2019-3-33-4229The study of social perceptions about Armenia by digital technologiesA. A. Komarova0State University of ManagementThe study of social perceptions of Armenia as a tourist destination using digital statistics from Yandex, reviews on tourist sites in conjunction with other sociological methods, such as “content analysis” of newspapers and artworks and questionnaire survey has been carried out. The relevance of sociological research, taking into account digital sources of information, since the Internet is currently the main provider of data on tourist countries, has been substantiated.Tourism in modern Armenia is one of the economic sectors developing at the most intensive pace, and the country is looking for opportunities for further development of this industry, which ensures the practical significance of research related to the image of Armenia and the Armenian people in the eyes of tourists, both real and potential, just planning a trip to this country. The concept of social representations in the concept of Serge Moscovici has been considered. The methodological features of the content analysis method and its limitations have been described. The results of content analysis of Internet sources, as well as publications and cinematic sources on the topic of social representations about Armenia have been presented. The study has revealed stereotypical judgments of tourists who visited and did not visit Armenia. Also of interest is the fact that the main factors influencing the formation of a positive view of Armenia as an object of tourism are tourist awareness of the sights and culture of Armenia and experience of visiting the country. For comparative data analysis, the sample was divided into the following categories of respondents: who visited and did not visit Armenia as tourists, gender, age (two equally filled groups in each category).https://digitalsociology.guu.ru/jour/article/view/29yandex-statisticssocial representationscontent analysissemantic unitscinematourismstereotypical judgmentsarmenia
spellingShingle A. A. Komarova
The study of social perceptions about Armenia by digital technologies
Цифровая социология
yandex-statistics
social representations
content analysis
semantic units
cinema
tourism
stereotypical judgments
armenia
title The study of social perceptions about Armenia by digital technologies
title_full The study of social perceptions about Armenia by digital technologies
title_fullStr The study of social perceptions about Armenia by digital technologies
title_full_unstemmed The study of social perceptions about Armenia by digital technologies
title_short The study of social perceptions about Armenia by digital technologies
title_sort study of social perceptions about armenia by digital technologies
topic yandex-statistics
social representations
content analysis
semantic units
cinema
tourism
stereotypical judgments
armenia
url https://digitalsociology.guu.ru/jour/article/view/29
work_keys_str_mv AT aakomarova thestudyofsocialperceptionsaboutarmeniabydigitaltechnologies
AT aakomarova studyofsocialperceptionsaboutarmeniabydigitaltechnologies