Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study
This study investigated the influence of social relationships and system experiences on consumers’ acceptance of social commerce (s-commerce) in the fashion sector. Perceived social connectedness, critical mass, ease of use, system capability, enjoyment, and usefulness were examined as factors impac...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096825000151 |
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