Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study
This study investigated the influence of social relationships and system experiences on consumers’ acceptance of social commerce (s-commerce) in the fashion sector. Perceived social connectedness, critical mass, ease of use, system capability, enjoyment, and usefulness were examined as factors impac...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096825000151 |
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| Summary: | This study investigated the influence of social relationships and system experiences on consumers’ acceptance of social commerce (s-commerce) in the fashion sector. Perceived social connectedness, critical mass, ease of use, system capability, enjoyment, and usefulness were examined as factors impacting consumers’ intention to use s-commerce. Data from 558 valid responses were analysed using structural equation modelling. The results revealed that perceived social connectedness indirectly influences perceived usefulness and intention to use s-commerce through system experience-related factors. However, no significant effect was found between perceived system capability and perceived usefulness. The proposed model explains 64% of the variance in perceived usefulness and 62% in intention to use. This study fills a research gap by providing insights into the impact of social relationships and system experiences on consumer acceptance of s-commerce in fashion retailing. It offers guidance for practitioners to improve their s-commerce platforms and marketing strategies. |
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| ISSN: | 2667-0968 |