Mainstream psychological and behavioural science meets anthropology: a study of behavioural transformation
Transformative behavioural change refers to a profound and often radical shift in individuals’ actions and values. Mainstream WEIRD (Western, Educated, Industrialised, Rich, and Democratic) psychological and behavioural science, which is the dominant research tradition in Euro‑American contexts, has...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-07-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05327-4 |
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