Effectiveness of digital influencers in promoting tourist destination

Purpose. The aim of our study is to assess the prospects for tourism development and highlight the effectiveness of digital influencers as an e-promotional tool for tourist destinations in Algeria. Results. Based on the results obtained in the study, we conclude that digital influencers in genera...

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Bibliographic Details
Main Authors: Ahlem Kara, Nawal Chemma, Saadia Benahmed
Format: Article
Language:Bulgarian
Published: Innovations and Sustainability Academy 2024-09-01
Series:Journal of Innovations and Sustainability
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Online Access:https://is-journal.com/is/article/view/305
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