Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis
This article explores the influence of memes on political discourse and public opinion during the 2019 Romanian presidential elections. Focusing on memes related to candidates Klaus Iohannis and Viorica Dãncilã, the article highlights the dual role of memes: as entertainment and as tools for framin...
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2025-02-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/593 |
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| author | Andreea Stancea Iulia Călin Cecilia Ciocîrlan |
| author_facet | Andreea Stancea Iulia Călin Cecilia Ciocîrlan |
| author_sort | Andreea Stancea |
| collection | DOAJ |
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This article explores the influence of memes on political discourse and public opinion during the 2019 Romanian presidential elections. Focusing on memes related to candidates Klaus Iohannis and Viorica Dãncilã, the article highlights the dual role of memes: as entertainment and as tools for framing political narratives in a biased manner. Employing content analysis, the article offers a view over the types of memes that emerged during the 2019 Romanian presidential elections, emphasizing the representation of the two front-runner candidates: Klaus Iohannis and Viorica Dãncilã. Generally, memes of both candidates were negative in tone with Iohannis more likely to be framed in terms of his funny and humorous situations and Dãncilã in terms of her low intellectual qualities. The article calls for further exploration into the strategic use of memes in politics, aiming to grasp their impact on shaping public perceptions and narratives in the upcoming 2024 elections.
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| format | Article |
| id | doaj-art-c1803a77492d4f97962c0fbebd02a842 |
| institution | Kabale University |
| issn | 1454-8100 2344-5440 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest |
| record_format | Article |
| series | Romanian Journal of Communications and Public Relations |
| spelling | doaj-art-c1803a77492d4f97962c0fbebd02a8422025-02-02T17:11:46ZengNational University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, BucharestRomanian Journal of Communications and Public Relations1454-81002344-54402025-02-0126210.21018/rjcpr.2024.2.593Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory AnalysisAndreea Stancea0Iulia Călin1Cecilia Ciocîrlan2National University of Political Studies and Public AdministrationNational University of Political Studies and Public AdministrationBucharest University of Economic Studies This article explores the influence of memes on political discourse and public opinion during the 2019 Romanian presidential elections. Focusing on memes related to candidates Klaus Iohannis and Viorica Dãncilã, the article highlights the dual role of memes: as entertainment and as tools for framing political narratives in a biased manner. Employing content analysis, the article offers a view over the types of memes that emerged during the 2019 Romanian presidential elections, emphasizing the representation of the two front-runner candidates: Klaus Iohannis and Viorica Dãncilã. Generally, memes of both candidates were negative in tone with Iohannis more likely to be framed in terms of his funny and humorous situations and Dãncilã in terms of her low intellectual qualities. The article calls for further exploration into the strategic use of memes in politics, aiming to grasp their impact on shaping public perceptions and narratives in the upcoming 2024 elections. https://journalofcommunication.ro/index.php/journalofcommunication/article/view/593memeselectionspolitical communicationpolitical humordisinformation |
| spellingShingle | Andreea Stancea Iulia Călin Cecilia Ciocîrlan Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis Romanian Journal of Communications and Public Relations memes elections political communication political humor disinformation |
| title | Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis |
| title_full | Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis |
| title_fullStr | Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis |
| title_full_unstemmed | Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis |
| title_short | Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis |
| title_sort | memes and their role in the 2019 romanian presidential elections an exploratory analysis |
| topic | memes elections political communication political humor disinformation |
| url | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/593 |
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