Memes and Their Role in the 2019 Romanian Presidential Elections: An Exploratory Analysis
This article explores the influence of memes on political discourse and public opinion during the 2019 Romanian presidential elections. Focusing on memes related to candidates Klaus Iohannis and Viorica Dãncilã, the article highlights the dual role of memes: as entertainment and as tools for framin...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2025-02-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/593 |
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| Summary: | This article explores the influence of memes on political discourse and public opinion during the 2019 Romanian presidential elections. Focusing on memes related to candidates Klaus Iohannis and Viorica Dãncilã, the article highlights the dual role of memes: as entertainment and as tools for framing political narratives in a biased manner. Employing content analysis, the article offers a view over the types of memes that emerged during the 2019 Romanian presidential elections, emphasizing the representation of the two front-runner candidates: Klaus Iohannis and Viorica Dãncilã. Generally, memes of both candidates were negative in tone with Iohannis more likely to be framed in terms of his funny and humorous situations and Dãncilã in terms of her low intellectual qualities. The article calls for further exploration into the strategic use of memes in politics, aiming to grasp their impact on shaping public perceptions and narratives in the upcoming 2024 elections.
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| ISSN: | 1454-8100 2344-5440 |