Presenting the internal evaluation model on the performance of the banking industry based on the data theory method of the foundation

Abstract The purpose of this research is to provide a model of the impact of internal marketing on the performance of the banking industry based on the data-based theory method. The research method is applicable in terms of the purpose, and qualitative in terms of the implementation method, based on...

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Bibliographic Details
Main Authors: Zahra Ramzanpour Osmavandani, mehdi Rouholamini, Shahrbanoo Gholipour
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-06-01
Series:ارزش آفرینی در مدیریت کسب و کار
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Online Access:https://www.jvcbm.ir/article_182886_b823bb45d0c12e3a81eb4610ac7151fd.pdf
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