C2IDTL: Novel Click to Image Conversion Approach for Deep Transfer Learning in Click Fraud Detection on Digital Platforms
The global retail industry has witnessed a massive expansion of e-commerce businesses in the last decade by transforming physical stores into digitalised entities. One of the biggest threats to e-commerce is click fraud, which generates fraudulent clicks without genuine intention on online advertise...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/11006638/ |
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