C2IDTL: Novel Click to Image Conversion Approach for Deep Transfer Learning in Click Fraud Detection on Digital Platforms

C2IDTL: Novel Click to Image Conversion Approach for Deep Transfer Learning in Click Fraud Detection on Digital Platforms

The global retail industry has witnessed a massive expansion of e-commerce businesses in the last decade by transforming physical stores into digitalised entities. One of the biggest threats to e-commerce is click fraud, which generates fraudulent clicks without genuine intention on online advertise...

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Bibliographic Details
Main Authors: Channa Fernando, Chamila Walgampaya, Janaka Alawatugoda
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
C2IDTL
click fraud
deep transfer learning (DTL)
CNN
machine learning (ML)
Online Access:https://ieeexplore.ieee.org/document/11006638/
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https://ieeexplore.ieee.org/document/11006638/

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