Mechanisms for promoting audiovisual works on foreign OTT services
Recently, there has been an increase in the number of companies seeking to create digital platforms. Developing and investing in their own original content has opened up the opportunity for Russian services and companies to promote it on foreign platforms, gaining access to new markets and increasin...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3376 |
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| author | A. R. Akopyan A. M. Arakelyan Yu. V. Vorontsova V. V. Krysov |
| author_facet | A. R. Akopyan A. M. Arakelyan Yu. V. Vorontsova V. V. Krysov |
| author_sort | A. R. Akopyan |
| collection | DOAJ |
| description | Recently, there has been an increase in the number of companies seeking to create digital platforms. Developing and investing in their own original content has opened up the opportunity for Russian services and companies to promote it on foreign platforms, gaining access to new markets and increasing attractiveness for potential foreign investors. The cultural content transmission works on the principle of streaming, which continuously delivers individualised information to the user via the Internet. Domestic OTT services, unlike TV channels, have not yet decided on their positioning. Platforms do not focus on individual segments, but on a variety of content that has a potential viewer. This strategy is aimed at attracting the maximum number of new subscribers. The emergence of streaming services has brought with it new opportunities for producers from various countries. In order to effectively promote audiovisual content, the authors justified and selected criteria for conducting a comparative analysis of mechanisms for promoting audiovisual works on foreign OTT services so that the company could choose the most appropriate one for itself. |
| format | Article |
| id | doaj-art-c0effe3d585544f3b03d05f7cd7f58b3 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-c0effe3d585544f3b03d05f7cd7f58b32025-02-04T08:28:11ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-04-010217017610.26425/1816-4277-2022-2-170-1762281Mechanisms for promoting audiovisual works on foreign OTT servicesA. R. Akopyan0A. M. Arakelyan1Yu. V. Vorontsova2V. V. Krysov3State University of ManagementState University of ManagementState University of ManagementState University of ManagementRecently, there has been an increase in the number of companies seeking to create digital platforms. Developing and investing in their own original content has opened up the opportunity for Russian services and companies to promote it on foreign platforms, gaining access to new markets and increasing attractiveness for potential foreign investors. The cultural content transmission works on the principle of streaming, which continuously delivers individualised information to the user via the Internet. Domestic OTT services, unlike TV channels, have not yet decided on their positioning. Platforms do not focus on individual segments, but on a variety of content that has a potential viewer. This strategy is aimed at attracting the maximum number of new subscribers. The emergence of streaming services has brought with it new opportunities for producers from various countries. In order to effectively promote audiovisual content, the authors justified and selected criteria for conducting a comparative analysis of mechanisms for promoting audiovisual works on foreign OTT services so that the company could choose the most appropriate one for itself.https://vestnik.guu.ru/jour/article/view/3376audiovisual productdistributioncontentco-productionmechanismpitchingstreaming video servicedigital platforms |
| spellingShingle | A. R. Akopyan A. M. Arakelyan Yu. V. Vorontsova V. V. Krysov Mechanisms for promoting audiovisual works on foreign OTT services Вестник университета audiovisual product distribution content co-production mechanism pitching streaming video service digital platforms |
| title | Mechanisms for promoting audiovisual works on foreign OTT services |
| title_full | Mechanisms for promoting audiovisual works on foreign OTT services |
| title_fullStr | Mechanisms for promoting audiovisual works on foreign OTT services |
| title_full_unstemmed | Mechanisms for promoting audiovisual works on foreign OTT services |
| title_short | Mechanisms for promoting audiovisual works on foreign OTT services |
| title_sort | mechanisms for promoting audiovisual works on foreign ott services |
| topic | audiovisual product distribution content co-production mechanism pitching streaming video service digital platforms |
| url | https://vestnik.guu.ru/jour/article/view/3376 |
| work_keys_str_mv | AT arakopyan mechanismsforpromotingaudiovisualworksonforeignottservices AT amarakelyan mechanismsforpromotingaudiovisualworksonforeignottservices AT yuvvorontsova mechanismsforpromotingaudiovisualworksonforeignottservices AT vvkrysov mechanismsforpromotingaudiovisualworksonforeignottservices |