Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption
Physically disabled customers (PDCs) in Brazil face numerous obstacles in their social role as consumers, in spite of their significant share of the population. Their low visibility implies they are not seen for what they really are: potential consumers. Consequently, they often cannot satisfy t...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2018-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1034/pdf_107 |
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| author | Nuno Álvares Felizardo Jr Irene Raguenet Troccoli Patrícia Leite da Silva Scatulino |
| author_facet | Nuno Álvares Felizardo Jr Irene Raguenet Troccoli Patrícia Leite da Silva Scatulino |
| author_sort | Nuno Álvares Felizardo Jr |
| collection | DOAJ |
| description | Physically disabled customers (PDCs) in Brazil face numerous obstacles
in their social role as consumers, in spite of their significant share of the
population. Their low visibility implies they are not seen for what they
really are: potential consumers. Consequently, they often cannot satisfy
their wishes or achieve personal values through the acquisition of
products and services. This suggests an investigation of the major
reasons behind their consumption practices related to personal values.
Using the soft laddering technique, this study shows that happiness and
freedom are the personal values achieved by PDCs while enjoying
beachside recreation activities. Non-participant observation and the
priming stimulus of the five human senses were simultaneously used to
investigate the intersection of these values with the stimuli offered by
the service providers to these customers to co-produce the service.
Finally, further investigation is suggested as to why, contrary to
common sense, social belonging was not one of the personal values
identified. |
| format | Article |
| id | doaj-art-c0ee9567e3d342098915b99a0b913c98 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-c0ee9567e3d342098915b99a0b913c982025-02-02T17:28:55ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662018-07-01143758410.18089/tms.2018.14307Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumptionNuno Álvares Felizardo Jr0Irene Raguenet Troccoli 1Patrícia Leite da Silva Scatulino2Universidade Federal de Viçosa, Instituto Federal do Sudeste de Minas Gerais, BrazilUniversidade Estácio de Sá, BrazilUniversidade Estácio de Sá and Universidade FUMEC, BrazilPhysically disabled customers (PDCs) in Brazil face numerous obstacles in their social role as consumers, in spite of their significant share of the population. Their low visibility implies they are not seen for what they really are: potential consumers. Consequently, they often cannot satisfy their wishes or achieve personal values through the acquisition of products and services. This suggests an investigation of the major reasons behind their consumption practices related to personal values. Using the soft laddering technique, this study shows that happiness and freedom are the personal values achieved by PDCs while enjoying beachside recreation activities. Non-participant observation and the priming stimulus of the five human senses were simultaneously used to investigate the intersection of these values with the stimuli offered by the service providers to these customers to co-produce the service. Finally, further investigation is suggested as to why, contrary to common sense, social belonging was not one of the personal values identified.https://tmstudies.net/index.php/ectms/article/view/1034/pdf_107physically disabled customerscoproductionsoft ladderingpersonal valuespriming |
| spellingShingle | Nuno Álvares Felizardo Jr Irene Raguenet Troccoli Patrícia Leite da Silva Scatulino Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption Tourism & Management Studies physically disabled customers coproduction soft laddering personal values priming |
| title | Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption |
| title_full | Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption |
| title_fullStr | Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption |
| title_full_unstemmed | Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption |
| title_short | Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption |
| title_sort | forgotten customers inclusive customers personal values and coproduction of physically disabled persons in leisure consumption |
| topic | physically disabled customers coproduction soft laddering personal values priming |
| url | https://tmstudies.net/index.php/ectms/article/view/1034/pdf_107 |
| work_keys_str_mv | AT nunoalvaresfelizardojr forgottencustomersinclusivecustomerspersonalvaluesandcoproductionofphysicallydisabledpersonsinleisureconsumption AT ireneraguenettroccoli forgottencustomersinclusivecustomerspersonalvaluesandcoproductionofphysicallydisabledpersonsinleisureconsumption AT patricialeitedasilvascatulino forgottencustomersinclusivecustomerspersonalvaluesandcoproductionofphysicallydisabledpersonsinleisureconsumption |