The planning process for marketing a service about to enter a foreign market: a concept case study
Purpose of the article – this case study aims to provide a strategic marketing plan aimed at facilitating a successful deployment of the conceptual “BurKI” SaaS into the highly competitive German market. Research methodology – the concept is developed based on the analysis of market dynamics, com...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2024-06-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/357 |
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