The impact of cultural values on the electric vehicle purchase intention: Testing the moderating role of subjective norms
Type of the article: Research Article AbstractElectric vehicles are widely considered an environmentally-friendly alternative to conventional vehicles, which contribute to mitigating air pollution and energy consumption. This research is conducted to investigate the impact of cultural values on the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-08-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22743/IM_2025_03_Nguyen.pdf |
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