Organizational Culture and Innovation: A Conceptual Framework

Organizational culture is important in a business organization because it influences the action and approaches in conducting the business effectively in highly competitive and rapidly changing environments. Moreover, innovative culture has been recognized as one of the crucial elements in achieving...

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Main Authors: Mohd Yunus Majid, Kamal Rizwan Mahadzir, Faridah Maarof
Format: Article
Language:English
Published: IJMADA 2022-10-01
Series:International Journal of Management and Data Analytics
Subjects:
Online Access:https://ijmada.com/index.php/ijmada/article/view/11
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author Mohd Yunus Majid
Kamal Rizwan Mahadzir
Faridah Maarof
author_facet Mohd Yunus Majid
Kamal Rizwan Mahadzir
Faridah Maarof
author_sort Mohd Yunus Majid
collection DOAJ
description Organizational culture is important in a business organization because it influences the action and approaches in conducting the business effectively in highly competitive and rapidly changing environments. Moreover, innovative culture has been recognized as one of the crucial elements in achieving competitive advantage and sustainable growth. The study attempts to bridge the gap by means of a quantitative survey methodological research that explores the influence and relationship between organizational culture and innovation using the all-inclusive and practical-based framework of organizational culture, especially in the context of a Malaysian company. The scope of the study is specifically aimed at executives in one of Malaysian largest utility companies in Malaysia. The organizational culture studied in this research centered on the Denison Organizational Culture Model, which demonstrates the influence of the cultural traits of Involvement (Empowerment, Team Orientation, and Capability Development) and Adaptability (Creating Change, Customer Focus, and Organizational Learning) towards Innovation. This causal study employs quantitative methodology which gathers primary data collected from more questionnaire surveys conducted among executives using mail and electronic survey system. A number of statistical tests were conducted which are socio-demographic analysis, descriptive analysis, correlation test, and multiple regression analysis to analyze and describe the findings and to examine the research questions and hypothesis. A total of six hypotheses will be developed to find the relationship between culture and innovation in the organization. Creating change, which contributes significantly toward organizational innovation may serve as a good reference for organizations in strategy prioritization and operational execution.
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spelling doaj-art-bf23d97ba2ca4587a736efb8b3f558d02025-01-20T15:45:31ZengIJMADAInternational Journal of Management and Data Analytics2816-93952022-10-01142010.5281/zenodo.1152749511Organizational Culture and Innovation: A Conceptual FrameworkMohd Yunus Majid0Kamal Rizwan Mahadzir1Faridah Maarof2RMCFI Sdn BhdtTenaga Nasional BerhadCanadian University DubaiOrganizational culture is important in a business organization because it influences the action and approaches in conducting the business effectively in highly competitive and rapidly changing environments. Moreover, innovative culture has been recognized as one of the crucial elements in achieving competitive advantage and sustainable growth. The study attempts to bridge the gap by means of a quantitative survey methodological research that explores the influence and relationship between organizational culture and innovation using the all-inclusive and practical-based framework of organizational culture, especially in the context of a Malaysian company. The scope of the study is specifically aimed at executives in one of Malaysian largest utility companies in Malaysia. The organizational culture studied in this research centered on the Denison Organizational Culture Model, which demonstrates the influence of the cultural traits of Involvement (Empowerment, Team Orientation, and Capability Development) and Adaptability (Creating Change, Customer Focus, and Organizational Learning) towards Innovation. This causal study employs quantitative methodology which gathers primary data collected from more questionnaire surveys conducted among executives using mail and electronic survey system. A number of statistical tests were conducted which are socio-demographic analysis, descriptive analysis, correlation test, and multiple regression analysis to analyze and describe the findings and to examine the research questions and hypothesis. A total of six hypotheses will be developed to find the relationship between culture and innovation in the organization. Creating change, which contributes significantly toward organizational innovation may serve as a good reference for organizations in strategy prioritization and operational execution.https://ijmada.com/index.php/ijmada/article/view/11adaptabilitycultureinnovationinvolvement
spellingShingle Mohd Yunus Majid
Kamal Rizwan Mahadzir
Faridah Maarof
Organizational Culture and Innovation: A Conceptual Framework
International Journal of Management and Data Analytics
adaptability
culture
innovation
involvement
title Organizational Culture and Innovation: A Conceptual Framework
title_full Organizational Culture and Innovation: A Conceptual Framework
title_fullStr Organizational Culture and Innovation: A Conceptual Framework
title_full_unstemmed Organizational Culture and Innovation: A Conceptual Framework
title_short Organizational Culture and Innovation: A Conceptual Framework
title_sort organizational culture and innovation a conceptual framework
topic adaptability
culture
innovation
involvement
url https://ijmada.com/index.php/ijmada/article/view/11
work_keys_str_mv AT mohdyunusmajid organizationalcultureandinnovationaconceptualframework
AT kamalrizwanmahadzir organizationalcultureandinnovationaconceptualframework
AT faridahmaarof organizationalcultureandinnovationaconceptualframework