THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY
The main aim of this study was to examine the effects of perceived risk on attitudes, intentions and consumers’ behavior regarding pork purchases in Hochiminh City based on the Theory of Reasoned Action in situations of hypothetical food safety risk. Data are from a survey of 240 respondents from Ho...
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| Format: | Article |
| Language: | English |
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Dalat University
2019-03-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
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| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/446 |
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| _version_ | 1832570027102961664 |
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| author | Nguyễn Kim Nam Ngô Quang Huân |
| author_facet | Nguyễn Kim Nam Ngô Quang Huân |
| author_sort | Nguyễn Kim Nam |
| collection | DOAJ |
| description | The main aim of this study was to examine the effects of perceived risk on attitudes, intentions and consumers’ behavior regarding pork purchases in Hochiminh City based on the Theory of Reasoned Action in situations of hypothetical food safety risk. Data are from a survey of 240 respondents from Hochiminh City, and a structural equation model approach is used for data analysis. Results indicate that attitudes have a positive effect on intentions, and intentions have a positive effect on behavior. Risk perception has a negative effect on intention and behavior. The study results suggest that when consumers have positive attitudes and perceive lower risks, they have more incentives to purchase. |
| format | Article |
| id | doaj-art-bef015a99fe747dda2a989404ca9070a |
| institution | Kabale University |
| issn | 0866-787X 0866-787X |
| language | English |
| publishDate | 2019-03-01 |
| publisher | Dalat University |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Đà Lạt |
| spelling | doaj-art-bef015a99fe747dda2a989404ca9070a2025-02-02T18:01:45ZengDalat UniversityTạp chí Khoa học Đại học Đà Lạt0866-787X0866-787X2019-03-0191183010.37569/DalatUniversity.9.1.446(2019)270THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITYNguyễn Kim Nam0Ngô Quang Huân1Khoa Quản trị Kinh doanh, Trường Cao đẳng Công thương TP. Hồ Chí MinhKhoa Quản trị, Trường Đại học Kinh tế TP. Hồ Chí MinhThe main aim of this study was to examine the effects of perceived risk on attitudes, intentions and consumers’ behavior regarding pork purchases in Hochiminh City based on the Theory of Reasoned Action in situations of hypothetical food safety risk. Data are from a survey of 240 respondents from Hochiminh City, and a structural equation model approach is used for data analysis. Results indicate that attitudes have a positive effect on intentions, and intentions have a positive effect on behavior. Risk perception has a negative effect on intention and behavior. The study results suggest that when consumers have positive attitudes and perceive lower risks, they have more incentives to purchase.http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/446cảm nhận rủi rothái độthực phẩmtraý định hành vi. |
| spellingShingle | Nguyễn Kim Nam Ngô Quang Huân THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY Tạp chí Khoa học Đại học Đà Lạt cảm nhận rủi ro thái độ thực phẩm tra ý định hành vi. |
| title | THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY |
| title_full | THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY |
| title_fullStr | THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY |
| title_full_unstemmed | THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY |
| title_short | THE EFFECTS OF PERCEIVED RISK ON CONSUMER ATTITUDES, INTENTIONS AND BEHAVIOR REGARDING PORK PURCHASES IN HOCHIMINH CITY |
| title_sort | effects of perceived risk on consumer attitudes intentions and behavior regarding pork purchases in hochiminh city |
| topic | cảm nhận rủi ro thái độ thực phẩm tra ý định hành vi. |
| url | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/446 |
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