SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY
Croatia's allure as a cultural, natural, and historical destination in the global tourism landscape has garnered increasing interest from international travelers, including Hungarian tourists. This study addresses the research gap in demographic segmentation and destination preference among H...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2024-08-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55309-1281.pdf |
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| author | Anetta MÜLLER Éva Bába BÁCSNÉ Gábor Gergely RÁTHONYI Jordán Tütünkov-HRISZTOV Noémi KULCSÁR Erzsébet RÁKÓ Sándor KOVÁCS Attila LENGYEL |
| author_facet | Anetta MÜLLER Éva Bába BÁCSNÉ Gábor Gergely RÁTHONYI Jordán Tütünkov-HRISZTOV Noémi KULCSÁR Erzsébet RÁKÓ Sándor KOVÁCS Attila LENGYEL |
| author_sort | Anetta MÜLLER |
| collection | DOAJ |
| description | Croatia's allure as a cultural, natural, and historical destination in the global tourism landscape has garnered increasing
interest from international travelers, including Hungarian tourists. This study addresses the research gap in demographic
segmentation and destination preference among Hungarian adults aged 18-34, a crucial yet understudied market segment within
Croatian tourism. Our analysis integrates descriptive statistics and ordinal regression to assess how tourism preferences influence
satisfaction. A two-step clustering method identifies demographic clusters, further analyzed to determine their visitation patterns
to 11 Croatian cities, revealing significant travel behaviour insights. The findings reveal distinctive clusters with varied travel
behaviours and preferences, indicating that tailored marketing strategies could significantly enhance the tourism experience. The
travel patterns suggest a move towards personalized travel experiences and an inclination towards autonomy and comfort in
accommodation choices. The study enriches the discourse in tourism segmentation and destination analysis, suggesting that
understanding the intricate preferences of demographic segments can lead to more effective marketing approaches. Practically, it
offers actionable insights for tourism operators, marketers, and policymakers to fine-tune their strategies to cater to this
demographic, potentially leading to increased visitation and deeper engagement with Croatian tourism offerings.
|
| format | Article |
| id | doaj-art-bec9041d7d7c4bdf806d107ffe08492e |
| institution | Kabale University |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-bec9041d7d7c4bdf806d107ffe08492e2025-01-28T08:51:08ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-08-015531076108910.30892/gtg.55309-1281SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDYAnetta MÜLLER0Éva Bába BÁCSNÉ1Gábor Gergely RÁTHONYI2Jordán Tütünkov-HRISZTOV3Noémi KULCSÁR4Erzsébet RÁKÓ5Sándor KOVÁCS6Attila LENGYEL7Institute of Sports Economics and Management, Faculty of Economic Sciences, University of Debrecen, Debrecen, Hungary, e-mail: muller.anetta@econ.unideb.hunstitute of Sports Economics and Management, Faculty of Economic Sciences, University of Debrecen, Debrecen, Hungary, e-mail: bacsne.baba.eva@econ.unideb.huInstitute of Sports Economics and Management, Faculty of Economic Sciences, University of Debrecen, Debrecen, Hungary, e-mail: rathonyi.gergely@econ.unideb.huInstitute of Tourism, Metropolitan University, Budapest, Hungary, e-mail: htutunkov@metropolitan.huInstitute of Tourism, Metropolitan University, Budapest, Hungary, e-mail: nkulcsar@metropolitan.hu, htutunkov@metropolitan.huFaculty of Child Education and Special Education, Debrecen University, Hajdúböszörmény, Hungary, e-mail: rakoe@ped.unideb.huCoordination and Research Centre for Social Sciences, Faculty of Economics and Business, Debrecen University, Debrecen, Hungary, e-mail: kovacs.sandor@econ.unideb.huCoordination and Research Centre for Social Sciences, Faculty of Economics and Business, Debrecen University, Debrecen, Hungary, e-mail: lengyel.attila@econ.unideb.huCroatia's allure as a cultural, natural, and historical destination in the global tourism landscape has garnered increasing interest from international travelers, including Hungarian tourists. This study addresses the research gap in demographic segmentation and destination preference among Hungarian adults aged 18-34, a crucial yet understudied market segment within Croatian tourism. Our analysis integrates descriptive statistics and ordinal regression to assess how tourism preferences influence satisfaction. A two-step clustering method identifies demographic clusters, further analyzed to determine their visitation patterns to 11 Croatian cities, revealing significant travel behaviour insights. The findings reveal distinctive clusters with varied travel behaviours and preferences, indicating that tailored marketing strategies could significantly enhance the tourism experience. The travel patterns suggest a move towards personalized travel experiences and an inclination towards autonomy and comfort in accommodation choices. The study enriches the discourse in tourism segmentation and destination analysis, suggesting that understanding the intricate preferences of demographic segments can lead to more effective marketing approaches. Practically, it offers actionable insights for tourism operators, marketers, and policymakers to fine-tune their strategies to cater to this demographic, potentially leading to increased visitation and deeper engagement with Croatian tourism offerings. https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55309-1281.pdfsegmentationdestinationyoung adultshungarian touristscroatia |
| spellingShingle | Anetta MÜLLER Éva Bába BÁCSNÉ Gábor Gergely RÁTHONYI Jordán Tütünkov-HRISZTOV Noémi KULCSÁR Erzsébet RÁKÓ Sándor KOVÁCS Attila LENGYEL SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY Geo Journal of Tourism and Geosites segmentation destination young adults hungarian tourists croatia |
| title | SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY |
| title_full | SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY |
| title_fullStr | SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY |
| title_full_unstemmed | SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY |
| title_short | SEGMENTATION OF YOUNG ADULT TOURISTS VISITING CROATIAN CITIES: A HUNGARIAN CASE STUDY |
| title_sort | segmentation of young adult tourists visiting croatian cities a hungarian case study |
| topic | segmentation destination young adults hungarian tourists croatia |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55309-1281.pdf |
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