Decoding Sentiment in Online Communication: A Social Media Analysis of Fashion Companies

Decoding Sentiment in Online Communication: A Social Media Analysis of Fashion Companies

Purpose: The aim of this article was to identify differences in the emotional tone of verbal messages published on the Facebook accounts of selected companies within the fashion industry, focusing on organizations with an active presence on this platform. Design/methodology/approach: The sentimen...

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Bibliographic Details
Main Authors: Karolina Mania, Monika Jedynak, Aneta Kuźniarska, Karolina Woszczyna
Format: Article
Language:English
Published: University of Warsaw 2024-12-01
Series:European Management Studies
Subjects:
social media
communication
sentiment analysis
facebook
Online Access:https://press.wz.uw.edu.pl/ems/vol22/iss3/1
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