DIGITAL MARKETING: CONSUMER BEHAVIOR
Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2019-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1450 |
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| _version_ | 1832541850523664384 |
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| author | G. V. Butkovskaya A. V. Statkus |
| author_facet | G. V. Butkovskaya A. V. Statkus |
| author_sort | G. V. Butkovskaya |
| collection | DOAJ |
| description | Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment. The basis for future researches of consumer behavior has been introduced, which highlights the points of contact in the implementation of the marketing strategy and tactics, where digital technologies have and will have a significant impact. |
| format | Article |
| id | doaj-art-be05d25d4af64f8eb1474e430f989074 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-06-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-be05d25d4af64f8eb1474e430f9890742025-02-04T08:27:59ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-06-010551110.26425/1816-4277-2019-5-5-111361DIGITAL MARKETING: CONSUMER BEHAVIORG. V. Butkovskaya0A. V. Statkus1State University of ManagementState University of ManagementCorporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment. The basis for future researches of consumer behavior has been introduced, which highlights the points of contact in the implementation of the marketing strategy and tactics, where digital technologies have and will have a significant impact.https://vestnik.guu.ru/jour/article/view/1450digital technologiesconsumer behaviordigital marketingprocess of making a purchasing decisiondigital environment |
| spellingShingle | G. V. Butkovskaya A. V. Statkus DIGITAL MARKETING: CONSUMER BEHAVIOR Вестник университета digital technologies consumer behavior digital marketing process of making a purchasing decision digital environment |
| title | DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_full | DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_fullStr | DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_full_unstemmed | DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_short | DIGITAL MARKETING: CONSUMER BEHAVIOR |
| title_sort | digital marketing consumer behavior |
| topic | digital technologies consumer behavior digital marketing process of making a purchasing decision digital environment |
| url | https://vestnik.guu.ru/jour/article/view/1450 |
| work_keys_str_mv | AT gvbutkovskaya digitalmarketingconsumerbehavior AT avstatkus digitalmarketingconsumerbehavior |