“Ukhta is the Birthplace of the First Russian Oil” as a Brand of University’s Information Policy
The article considers the use of the brand potential of the territory as a tool to improve the efficiency of University’s information policy. The paper emphasizes the role of strategic guidelines for positioning University, which form the semantic “framework” of its information policy. These guideli...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Moscow Polytechnic University
2018-04-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/1322 |
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