A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors

This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relationship between personality traits and compulsive a...

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Main Authors: Mehmet Ali Paylan, Yusuf Bahadır Kavas
Format: Article
Language:English
Published: Sivas Cumhuriyet Üniversitesi 2022-07-01
Series:Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
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Online Access:https://dergipark.org.tr/tr/download/article-file/2327535
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author Mehmet Ali Paylan
Yusuf Bahadır Kavas
author_facet Mehmet Ali Paylan
Yusuf Bahadır Kavas
author_sort Mehmet Ali Paylan
collection DOAJ
description This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relationship between personality traits and compulsive and impulsive buying behavior. The population consists of people over the age of 18 residing in Turkey. Data were collected using an online questionnaire from 405 participants selected by convenience sampling from this population. To test the hypothesis, data were subjected to regression and mediation analysis. The results show that financial literacy has a significant effect on compulsive and impulsive buying behavior and also type A and B personality has a significant effect on financial literacy. On the other hand, Financial literacy doesn’t mediate between A and B personality typologies and compulsive and impulsive buying behaviors. In future studies, especially if financial literacy is measured on a continuous scale, the research model might be show more significant results in terms of mediation effect. Based on the findings, the increase in the level of financial literacy may positively affect the saving tendencies of individuals. Thus, individuals will be prevented from compulsive and impulsive buying behaviors. This study is original as it is the first research in the literature that examines financial literacy and irrational buying behaviors together.
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publisher Sivas Cumhuriyet Üniversitesi
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series Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
spelling doaj-art-bdd1a35866ee40838fbd8ae805ff5d142025-02-02T14:34:01ZengSivas Cumhuriyet ÜniversitesiCumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi1303-12792022-07-0123373674610.37880/cumuiibf.10921372057A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying BehaviorsMehmet Ali Paylan0https://orcid.org/0000-0002-6739-2649Yusuf Bahadır Kavas1https://orcid.org/0000-0002-4838-7318BİLECİK ŞEYH EDEBALİ ÜNİVERSİTESİ, OSMANELİ MESLEK YÜKSEKOKULUBİLECİK ŞEYH EDEBALİ ÜNİVERSİTESİ, OSMANELİ MESLEK YÜKSEKOKULUThis study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relationship between personality traits and compulsive and impulsive buying behavior. The population consists of people over the age of 18 residing in Turkey. Data were collected using an online questionnaire from 405 participants selected by convenience sampling from this population. To test the hypothesis, data were subjected to regression and mediation analysis. The results show that financial literacy has a significant effect on compulsive and impulsive buying behavior and also type A and B personality has a significant effect on financial literacy. On the other hand, Financial literacy doesn’t mediate between A and B personality typologies and compulsive and impulsive buying behaviors. In future studies, especially if financial literacy is measured on a continuous scale, the research model might be show more significant results in terms of mediation effect. Based on the findings, the increase in the level of financial literacy may positively affect the saving tendencies of individuals. Thus, individuals will be prevented from compulsive and impulsive buying behaviors. This study is original as it is the first research in the literature that examines financial literacy and irrational buying behaviors together.https://dergipark.org.tr/tr/download/article-file/2327535kompulsif satın almafi̇nansal okuryazarlıkdürtüsel satın almakişilik tiplericompulsive buyingfinancial literacyimpulsive buyingpersonality typologies
spellingShingle Mehmet Ali Paylan
Yusuf Bahadır Kavas
A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
kompulsif satın alma
fi̇nansal okuryazarlık
dürtüsel satın alma
kişilik tipleri
compulsive buying
financial literacy
impulsive buying
personality typologies
title A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors
title_full A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors
title_fullStr A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors
title_full_unstemmed A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors
title_short A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors
title_sort study on the mediating effect of financial literacy between personality traits and irrational buying behaviors
topic kompulsif satın alma
fi̇nansal okuryazarlık
dürtüsel satın alma
kişilik tipleri
compulsive buying
financial literacy
impulsive buying
personality typologies
url https://dergipark.org.tr/tr/download/article-file/2327535
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