“Don’t Even Smoke But I’ll Buy That” Twitch as a New Venue for E-Cigarette Promotion

“Don’t Even Smoke But I’ll Buy That” Twitch as a New Venue for E-Cigarette Promotion

ObjectivesThis study examines the covert promotion of e-cigarettes, specifically Juul, on the video live-streaming platform Twitch, focusing on the content and platform-specific dynamics that may influence its effectiveness.MethodsThis qualitative case study of a non-gaming Twitch stream included da...

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Bibliographic Details
Main Author:	Hüseyin Küçükali
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2025-01-01
Series:	International Journal of Public Health
Subjects:	tobacco vaping electronic cigarettes social media influencer commercial determinants of health
Online Access:	https://www.ssph-journal.org/articles/10.3389/ijph.2024.1607881/full
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