Bibliometrics Analysis of Digital Technology in Entrepreneurship

Digital technologies are frequently used in business, particularly for product advertising, sales, marketing, operations management, and improved customer service. This study used bibliometric visualization to map the position of digital technology in worldwide entrepreneurship studies published and...

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Main Authors: Fareeda Nafeesa, Irfana Shakira, A Chaithra, Shruthi
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:ITM Web of Conferences
Subjects:
Online Access:https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01002.pdf
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author Fareeda Nafeesa
Irfana Shakira
A Chaithra
Shruthi
author_facet Fareeda Nafeesa
Irfana Shakira
A Chaithra
Shruthi
author_sort Fareeda Nafeesa
collection DOAJ
description Digital technologies are frequently used in business, particularly for product advertising, sales, marketing, operations management, and improved customer service. This study used bibliometric visualization to map the position of digital technology in worldwide entrepreneurship studies published and indexed by the Web of Science. Bibliometric methodologies and research data analysis were carried out using the VOS viewer application’s analysis search results service and the Web of Science. The Web of Science database included research data for 558 documents published between 2015 and 2024. The findings revealed that England, People R China, Finland, France, and Sweden were the most productive nations, with institutional affiliations, and individuals publishing digital technology in entrepreneurship studies. Most document categories and subject areas in digital technology in entrepreneurship studies were openaccess documents. The findings highlight significant contributions to entrepreneurship by advancing the literature and highlighting key research fronts, offering insights that previous reviews still needed to fully grasp. The analysis and graphical displays provide valuable insights into how digitization affects entrepreneurship. The topic’s novelty and the gap revealed in previous research on digital technology on entrepreneurship prompted us to take an integrated strategy that included bibliometric analysis.
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spelling doaj-art-bd65b2d22ca34b87bb4e8facd8a1431e2025-08-20T02:49:56ZengEDP SciencesITM Web of Conferences2271-20972024-01-01680100210.1051/itmconf/20246801002itmconf_icaetm2024_01002Bibliometrics Analysis of Digital Technology in EntrepreneurshipFareeda Nafeesa0Irfana Shakira1A Chaithra2Shruthi3Yenepoya Institute of Arts, Science, Commerce and Management, (Deemed to be University)Yenepoya Institute of Arts, Science, Commerce and Management, (Deemed to be University)Yenepoya Institute of Arts, Science, Commerce and Management, (Deemed to be University)Mangalore UniversityDigital technologies are frequently used in business, particularly for product advertising, sales, marketing, operations management, and improved customer service. This study used bibliometric visualization to map the position of digital technology in worldwide entrepreneurship studies published and indexed by the Web of Science. Bibliometric methodologies and research data analysis were carried out using the VOS viewer application’s analysis search results service and the Web of Science. The Web of Science database included research data for 558 documents published between 2015 and 2024. The findings revealed that England, People R China, Finland, France, and Sweden were the most productive nations, with institutional affiliations, and individuals publishing digital technology in entrepreneurship studies. Most document categories and subject areas in digital technology in entrepreneurship studies were openaccess documents. The findings highlight significant contributions to entrepreneurship by advancing the literature and highlighting key research fronts, offering insights that previous reviews still needed to fully grasp. The analysis and graphical displays provide valuable insights into how digitization affects entrepreneurship. The topic’s novelty and the gap revealed in previous research on digital technology on entrepreneurship prompted us to take an integrated strategy that included bibliometric analysis.https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01002.pdfdigital technologytechnological revolutionbusinessbibliometric
spellingShingle Fareeda Nafeesa
Irfana Shakira
A Chaithra
Shruthi
Bibliometrics Analysis of Digital Technology in Entrepreneurship
ITM Web of Conferences
digital technology
technological revolution
business
bibliometric
title Bibliometrics Analysis of Digital Technology in Entrepreneurship
title_full Bibliometrics Analysis of Digital Technology in Entrepreneurship
title_fullStr Bibliometrics Analysis of Digital Technology in Entrepreneurship
title_full_unstemmed Bibliometrics Analysis of Digital Technology in Entrepreneurship
title_short Bibliometrics Analysis of Digital Technology in Entrepreneurship
title_sort bibliometrics analysis of digital technology in entrepreneurship
topic digital technology
technological revolution
business
bibliometric
url https://www.itm-conferences.org/articles/itmconf/pdf/2024/11/itmconf_icaetm2024_01002.pdf
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AT achaithra bibliometricsanalysisofdigitaltechnologyinentrepreneurship
AT shruthi bibliometricsanalysisofdigitaltechnologyinentrepreneurship