Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery Industries
While the Nordic labor market model is renowned for providing ‘good’ jobs, we have over the last decade nonetheless seen the rise of platform-mediated gig work, associated with relatively precarious working conditions, in the Nordic countries. Analyzing the emergence and development of platform-med...
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| Format: | Article |
| Language: | English |
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Aalborg University
2025-01-01
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| Series: | Nordic Journal of Working Life Studies |
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| Online Access: | https://tidsskrift.dk/njwls/article/view/152855 |
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| _version_ | 1832595494779486208 |
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| author | Sigurd M. N. Oppegaard Johan Alfonsson Stine Rasmussen Jere Immonen |
| author_facet | Sigurd M. N. Oppegaard Johan Alfonsson Stine Rasmussen Jere Immonen |
| author_sort | Sigurd M. N. Oppegaard |
| collection | DOAJ |
| description |
While the Nordic labor market model is renowned for providing ‘good’ jobs, we have over the last decade nonetheless seen the rise of platform-mediated gig work, associated with relatively precarious working conditions, in the Nordic countries. Analyzing the emergence and development of platform-mediated gig work in the taxi and food delivery industries in Denmark, Finland, Norway,
and Sweden, this article identifies four trajectories: Evasion, disruption, adaption, and market exit. It shows that gig platforms established themselves in the ‘fringes’ of the Nordic labor market model, evaded regulations by classifying workers as self-employed contractors, recruited workers from marginalized segments of the labor force, and provoked regulatory responses that deregulated
markets to facilitate their business model. The analysis thus highlights the importance of product market regulations in shaping the development of platform-mediated gig work and emphasizes the segmented nature of the Nordic labor market model.
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| format | Article |
| id | doaj-art-bd51fd11ce9c4c37a8b81bad39baa173 |
| institution | Kabale University |
| issn | 2245-0157 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Aalborg University |
| record_format | Article |
| series | Nordic Journal of Working Life Studies |
| spelling | doaj-art-bd51fd11ce9c4c37a8b81bad39baa1732025-01-19T01:03:19ZengAalborg UniversityNordic Journal of Working Life Studies2245-01572025-01-0110.18291/njwls.152855Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery IndustriesSigurd M. N. Oppegaard0Johan Alfonsson1Stine Rasmussen2Jere Immonen3University of OsloUniversity of HalmstadAalborg UniversityFinnish Institute of Occupational Health While the Nordic labor market model is renowned for providing ‘good’ jobs, we have over the last decade nonetheless seen the rise of platform-mediated gig work, associated with relatively precarious working conditions, in the Nordic countries. Analyzing the emergence and development of platform-mediated gig work in the taxi and food delivery industries in Denmark, Finland, Norway, and Sweden, this article identifies four trajectories: Evasion, disruption, adaption, and market exit. It shows that gig platforms established themselves in the ‘fringes’ of the Nordic labor market model, evaded regulations by classifying workers as self-employed contractors, recruited workers from marginalized segments of the labor force, and provoked regulatory responses that deregulated markets to facilitate their business model. The analysis thus highlights the importance of product market regulations in shaping the development of platform-mediated gig work and emphasizes the segmented nature of the Nordic labor market model. https://tidsskrift.dk/njwls/article/view/152855Labor Market Institutions & Social Partners |
| spellingShingle | Sigurd M. N. Oppegaard Johan Alfonsson Stine Rasmussen Jere Immonen Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery Industries Nordic Journal of Working Life Studies Labor Market Institutions & Social Partners |
| title | Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery Industries |
| title_full | Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery Industries |
| title_fullStr | Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery Industries |
| title_full_unstemmed | Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery Industries |
| title_short | Trajectories of Platform-mediated Gig Work in Nordic Taxi and Food Delivery Industries |
| title_sort | trajectories of platform mediated gig work in nordic taxi and food delivery industries |
| topic | Labor Market Institutions & Social Partners |
| url | https://tidsskrift.dk/njwls/article/view/152855 |
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