A guideline for the strategic implementation of social media messaging within a marketing communication context
Marketing communication practitioners lack a guideline for implementing social media strategically. In the light of this, the authors of this article explored the strategic implementation of social media within a marketing communication context. A grounded theory process was firstly followed in ord...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1595 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
