Development of client service as a basis for birth of the electronic commerce system
The purpose of this study is to study the development of customer service as the basis for the emergence of an e-commerce system. Research objectives: to study the aspects of the origin of customer service, to analyse the development of marketplaces abroad and in Russia, to structure expenses when s...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2021-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3094 |
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| _version_ | 1832541709132627968 |
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| author | К. A. Zalihina Т. N. Sakulyeva |
| author_facet | К. A. Zalihina Т. N. Sakulyeva |
| author_sort | К. A. Zalihina |
| collection | DOAJ |
| description | The purpose of this study is to study the development of customer service as the basis for the emergence of an e-commerce system. Research objectives: to study the aspects of the origin of customer service, to analyse the development of marketplaces abroad and in Russia, to structure expenses when selling goods through the marketplace. The methodology of marketplaces research is based on a deep and thorough study of the needs and moods of customers. The informatization of modern society makes it necessary to adapt business processes to the needs of the consumer, who, due to various factors of the 21st century, are guided by the Internet space, which does not provide the client with a full range of information about the product through the senses. Accordingly, it is necessary to create a level of service that embodies the consumer’s trust in buying goods online. |
| format | Article |
| id | doaj-art-bce24cb59e0640ae9a86c09759569271 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2021-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-bce24cb59e0640ae9a86c097595692712025-02-04T08:28:09ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152021-11-0109818610.26425/1816-4277-2021-9-81-862149Development of client service as a basis for birth of the electronic commerce systemК. A. Zalihina0Т. N. Sakulyeva1State University of ManagementState University of ManagementThe purpose of this study is to study the development of customer service as the basis for the emergence of an e-commerce system. Research objectives: to study the aspects of the origin of customer service, to analyse the development of marketplaces abroad and in Russia, to structure expenses when selling goods through the marketplace. The methodology of marketplaces research is based on a deep and thorough study of the needs and moods of customers. The informatization of modern society makes it necessary to adapt business processes to the needs of the consumer, who, due to various factors of the 21st century, are guided by the Internet space, which does not provide the client with a full range of information about the product through the senses. Accordingly, it is necessary to create a level of service that embodies the consumer’s trust in buying goods online.https://vestnik.guu.ru/jour/article/view/3094customer servicemarketplacee-commerceinformatizationbusiness developmentsalessmall and medium-sized businessescustomer-oriented approachlogistics |
| spellingShingle | К. A. Zalihina Т. N. Sakulyeva Development of client service as a basis for birth of the electronic commerce system Вестник университета customer service marketplace e-commerce informatization business development sales small and medium-sized businesses customer-oriented approach logistics |
| title | Development of client service as a basis for birth of the electronic commerce system |
| title_full | Development of client service as a basis for birth of the electronic commerce system |
| title_fullStr | Development of client service as a basis for birth of the electronic commerce system |
| title_full_unstemmed | Development of client service as a basis for birth of the electronic commerce system |
| title_short | Development of client service as a basis for birth of the electronic commerce system |
| title_sort | development of client service as a basis for birth of the electronic commerce system |
| topic | customer service marketplace e-commerce informatization business development sales small and medium-sized businesses customer-oriented approach logistics |
| url | https://vestnik.guu.ru/jour/article/view/3094 |
| work_keys_str_mv | AT kazalihina developmentofclientserviceasabasisforbirthoftheelectroniccommercesystem AT tnsakulyeva developmentofclientserviceasabasisforbirthoftheelectroniccommercesystem |