How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet Use
Testing communication theories requires a valid empirical basis, yet especially for usage time measures, retrospective self-reports have shown to be biased. This study draws on a unique data set of 923 Swiss internet users who had their internet use tracked for at least 30 days on mobile and des...
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HOPE
2021-04-01
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| Series: | Journal of Quantitative Description: Digital Media |
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| Online Access: | https://journalqd.org/article/view/2553 |
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| author | Noemi Festic Moritz Büchi Michael Latzer |
| author_facet | Noemi Festic Moritz Büchi Michael Latzer |
| author_sort | Noemi Festic |
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Testing communication theories requires a valid empirical basis, yet especially for usage time measures, retrospective self-reports have shown to be biased. This study draws on a unique data set of 923 Swiss internet users who had their internet use tracked for at least 30 days on mobile and desktop devices and took part in a survey covering internet usage as well as person-level background variables. The analysis focuses on active usage time overall and on the major services Google Search, YouTube, WhatsApp, Instagram, Facebook, and the online newspaper 20 Minuten. The results showed that overall internet usage time was lower for older and higher-educated users based on both the tracking and survey data, and the reported usage time was consistently higher than the tracked usage time. The tracking data further revealed that internet users in all social groups spent the majority of their time online on a mobile device. The number of users of the major services varied mainly between age groups. These differences were less pronounced when it came to the time users spent engaging with these services. Over the course of a day, the major services varied in their frequency of use: for example, messaging peaked before noon and in the late afternoon, whereas online news use was comparably constant at a lower level.
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| format | Article |
| id | doaj-art-bcbb42a27d7d441c9a65dc64dbaac42e |
| institution | Kabale University |
| issn | 2673-8813 |
| language | English |
| publishDate | 2021-04-01 |
| publisher | HOPE |
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| series | Journal of Quantitative Description: Digital Media |
| spelling | doaj-art-bcbb42a27d7d441c9a65dc64dbaac42e2025-08-20T03:36:44ZengHOPEJournal of Quantitative Description: Digital Media2673-88132021-04-01110.51685/jqd.2021.018How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet UseNoemi Festic0https://orcid.org/0000-0002-3918-3639Moritz Büchi1https://orcid.org/0000-0002-9202-889XMichael Latzer2University of ZurichUniversity of ZurichUniversity of Zurich Testing communication theories requires a valid empirical basis, yet especially for usage time measures, retrospective self-reports have shown to be biased. This study draws on a unique data set of 923 Swiss internet users who had their internet use tracked for at least 30 days on mobile and desktop devices and took part in a survey covering internet usage as well as person-level background variables. The analysis focuses on active usage time overall and on the major services Google Search, YouTube, WhatsApp, Instagram, Facebook, and the online newspaper 20 Minuten. The results showed that overall internet usage time was lower for older and higher-educated users based on both the tracking and survey data, and the reported usage time was consistently higher than the tracked usage time. The tracking data further revealed that internet users in all social groups spent the majority of their time online on a mobile device. The number of users of the major services varied mainly between age groups. These differences were less pronounced when it came to the time users spent engaging with these services. Over the course of a day, the major services varied in their frequency of use: for example, messaging peaked before noon and in the late afternoon, whereas online news use was comparably constant at a lower level. https://journalqd.org/article/view/2553internet usagetracking dataself-reportssurveydigital traces |
| spellingShingle | Noemi Festic Moritz Büchi Michael Latzer How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet Use Journal of Quantitative Description: Digital Media internet usage tracking data self-reports survey digital traces |
| title | How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet Use |
| title_full | How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet Use |
| title_fullStr | How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet Use |
| title_full_unstemmed | How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet Use |
| title_short | How Long and What For? Tracking a Nationally Representative Sample to Quantify Internet Use |
| title_sort | how long and what for tracking a nationally representative sample to quantify internet use |
| topic | internet usage tracking data self-reports survey digital traces |
| url | https://journalqd.org/article/view/2553 |
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